Last year, Brazil took large steps on the road to economic recovery, and
the scenario that is unfolding for 2020 is extremely promising, according to the
projections from official government agencies: GDP growth (2.4%), inflation
under control (3.6%) and the lowest official interest rates in recent years (4.5%
The Brazilian toy manufacturing industry, which shows expressive growth
even during the period of consumption retraction, it´s expected to finish 2019
with growth of 7% on BRL 6.8 billion in revenue, and is one of the main
industries to benefit from this favorable business environment. For 2020,
projected growth is 6%.
According to Synésio Batista da Costa, President of the Brazilian
Association of Toy Manufacturers (ABRINQ), many issues should contribute to
the significant expansion of this sector. Among these factors, the liberal
positioning of Brazilian’s federal government, which has been removing
obstacles to performance improvement by the private sector, promoting the
fiscal adjustments via structural reforms and putting in practice a privatization
plan capable of driving the economy.
Costa also reinforce that the official banks have been extending financing
for products and factories with more attractive rates, and essential supplies for
production, such as gas and electric energy, had their rates reduced or tend to
remain stable. “Finally, in contrast to other countries like Argentina, Brazil has
considerable US Dollar reserves, which has enabled the exchange rate to
remain under control,” assesses the executive.
The Brazilian toy manufacturing industry employees almost 34,000
people, between direct and subcontracted workers, contains 403 manufacturing
facilities and launches annually approximately 1,500 new toys. The main toy
lines are dolls with 19.2% of the market; vehicles (cars, race tracks), 16.7%;
sporting goods (tricycles, scooters, bicycles), 12.1%; and games, 9.7%. The
leading consumer states for toys are Sao Paulo, Rio de Janeiro, Minas Gerais
and Santa Catarina, which contribute to 55.4% of the total market in Brazil.
Brazilian International Toy Fair
Within this optimistic economic environment the toy manufacturing
industry will hold its official exhibition on March 8-11, ABRIN – Brazilian
International Toy Fair.
This year the edition will have 30,000 sqm of exhibition space (growth of
22% versus the previous edition) and will showcase 135 exhibitors in one of the
most modern exhibition centers in Brazil, Expo Center Norte, in the city of Sao
Today, Brazil is one of the few countries that has maintained local
production of toys, and this relevance is reflected in the exhibition. ABRIN
reinforces its positioning as the third largest toy exhibition in the world, behind
only Nuremberg International Toy Fair (Europe) and Hong Kong Toys & Game
The exhibition marks the start of business to the new year for the toy
industry, considering that over 1,500 new product launches will be presented
exclusively by Brazilian manufacturers with the goal of supplying PDVs during
the entire year.
In addition, ABRIN will present training and development opportunities so
that stores can sell more and increase their revenues. The exhibition will offer
free program of speaking sessions about solutions and best practices for visual
merchandising, technology, buyer behavior and other topics related to the retail
environment. In addition, in line with the leading tendencies of modern stores,
one of the main attractions will be the presentation of practical solutions in order
to better organize the PDV, highlighting visual merchandising and the strategic
distribution of products. The exhibition will also showcase segmented spaces
and activities that explore some of the leading trends of the global toy
manufacturing industry, such as board games, embedded technology, product
licensing and innovation (start-ups).
In alignment with one of the pillars of ABRINQ, the valorization of the act
of playing, ABRIN 2020 has chosen the slogan “Toys Make the World Better”.
In the current macroeconomic scenario, the association is working together with
government agencies in order to combat unfair competition and the seizure of
counterfeit toys, and to defend the extension of the timeframe for tax collection
with toy manufacturers, as well as the centralization of the toy imports in lesser
ports to make the customs inspections easier.
The Brazilian Association of Toy Manufacturers – ABRINQ is the trade
association that officially represents the Brazilian manufacturers and the toy
industry as a whole.
About Francal Feiras
The largest trade show organizer in Brazil with 100% domestic capital, Francal
Feiras operates in 15 different industries, connecting Brazilian manufacturers to
retail and importers from the five continents. The company drives business,
fashion, knowledge, solutions and sevices for retail in complete alignment with
the demands of an industry in constant transformation.
ABRIN 2020 – 37th BRAZILIAN INTERNATIONAL TOY FAIR
Date: March 8-11
Hours: 10:00am – 8pm
Venue: Expo Center Norte – Sao Paulo
Promotion/ Organization: ABRINQ – Brazilian Association of Toy
Manufacturers and Francal Feiras
Information by telephone: +55 (11) 2226-3100
Site: www.abrin.com.br / Facebook: FeiraAbrin / Instagram: @FeiraAbrin /
Youtube: Feira Abrin
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Journalist: Luiz Carlos Franco