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Growth in the Brazilian toy industry reached 6% in 2019

ABRINQ – Brazilian Association of Toy Manufacturers expects growth to remain unchanged this year.

The Brazilian toy industry closed out 2019 with revenues of R$ 7.29 billion, up by a little over 6% from 2018 (R$ 6.871 billion), with that year having seen growth of 8% compared to 2017.

There has been continual growth since 2011, when industry revenues were at R$ 3.46 billion.  With current variables remaining unchanged, growth for this year could once again be around 6%.

According to annual statistics from ABRINQ – Brazilian Association of Toy Manufacturers, the seasonality in sales throughout 2019 was similar to previous years, with 57% more sales in the months of July, August, September, October and November, in order to stock stores for Children’s Day and Christmas. 

Around 52% of products are made in Brazil, while 48% are imported (of this amount, 4% come from China). Because of the coronavirus outbreak that started in China, ABRINQ sees an opportunity for Brazilian manufacturers to serve any demand, in the event that production in the Asian country has not normalized within 60 days.

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