40 EDITIONS OF THE BIGGEST
TOY EVENT IN LATIN AMERICA
Over the decades, the Abrin Fair has fostered the national market by bringing the latest news and important topics to the toy sector. Now, something just as great is coming: a special edition celebrating the 40th anniversary of Latin America’s leading toy event!
To celebrate this very special moment, the 40th edition brings all the nostalgic feeling of this magical universe to its communication. In 2024 we will be committed to bringing back the sensations that have brought us this far.
Naturally, at Abrin 2024 the toy will be the main protagonist of the communication. The fundamental piece that started the fair in 1983 will be responsible for conveying the identity, concept and nostalgia that spans generations. All of this blends in with our history, which has boosted the national industry and has repercussions all over the world!
Year after year, Abrin consolidates its position as the main toy event in Latin America and one of the most significant in the world!
thousand square meters of event
In 2023 we achieved a record number of visitors:
18,000 over 4 days of the event.
Day 4: from 10am to 6pm
Avenida José Bernardo Pinto, 333 - São Paulo – State of São Paulo
No children under 12 allowed.
We’re very interested in what you have to say. Write to us! It’s easy, quick and we’ll be happy to respond.
place of performance