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40 EDITIONS OF THE BIGGEST
TOY EVENT IN LATIN AMERICA

Over the decades, the Abrin Fair has fostered the national market by bringing the latest news and important topics to the toy sector. Now, something just as great is coming: a special edition celebrating the 40th anniversary of Latin America’s leading toy event! 

 To celebrate this very special moment, the 40th edition brings all the nostalgic feeling of this magical universe to its communication. In 2024 we will be committed to bringing back the sensations that have brought us this far.   

 Naturally, at Abrin 2024 the toy will be the main protagonist of the communication. The fundamental piece that started the fair in 1983 will be responsible for conveying the identity, concept and nostalgia that spans generations. All of this blends in with our history, which has boosted the national industry and has repercussions all over the world!  

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Which toy has marked your history? Probably many of them were here.
ABRIN 2023
was a success

Abrin 2024

THE TOY COMMUNITY'S MOST ANTICIPATED EVENT!

Year after year, Abrin consolidates its position as the main toy event in Latin America and one of the most significant in the world!

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Exhibitors

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thousand square meters of event

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And much more…
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Be part of it

I WANT TO EXHIBIT

Want to secure your space at Abrin 2024?
Register your interest and be part of the biggest event in the sector in Latin America.

Who exhibits?

MORE THAN 150 EXHIBITORS!

Toys

Dolls

Carts

Collectibles

Sports

Board games

Puericulture

Slime

Who visits?

In 2023 we achieved a record number of visitors:
18,000 over 4 days of the event.

Toy stores

Bazaars and Haberdashery

Gift Shops

Paper Stores

Supermarkets

Other Retail

Questions and
Information

Date of Realization

March
03 - 06, 2024

Time

10am to 8pm

Day 4: from 10am to 6pm

Place

Expo Center Norte

Avenida José Bernardo Pinto, 333 - São Paulo – State of São Paulo

Profile

B2B business

No children under 12 allowed.

FAQ

Where will Abrin be held?

Expo Center Norte
Rua José Bernardo Pinto, 333
São Paulo – State of São Paulo
https://g.page/expo-center-norte-sp

How do I get registered?

Soon, the registration for Abrin 2024 will be
opened. To be notified

CLICK HERE

I’m not a professional in the sector, but I want to open a company in the industry. Can I visit?

Yes. Register on our website as a ‘Future Entrepreneur’.

I want to exhibit at the fair, how to do it?

Information about ” I Want to Exhibit ” can be found in the ” I Want to Exhibit ” menu on the event’s website.

Link:
https://abrin.com.br/quero-expor

What are the nearest airports?

Guarulhos International Airport

 26.3 km away.

Congonhas Airport

 17.3 km away.

30-minute drive, depending on traffic conditions.

Does the event have signs in other languages?

Yes, all event signage is translated into Spanish and English, but there is no simultaneous translation of content and experiences during the event. 

 

What is the minimum age to enter Abrin?

Children under 12 are not allowed, even if accompanied by their legal guardians. Except: infants up to 24 months and influencers authorized by the organization

Do you have a transfer to the event?

Free transportation from Portuguesa – Tietê station on Metro’s Blue Line 1 – Exit from Tietê Metro.

Is there parking on site?

Yes, managed by Expo Center Norte. Information direct from the website:

expocenternorte.com.br

Does it have a food court?

Yes, we will have food areas at the event.

Can’t find your question?

Contact us at visitante@francal.com.br or via our social networks.

Abrin

News

Nova jornada de compras é destaqueno último dia da Abrin
Maior evento do setor de brinquedos da América Latina, encerrou nesta quarta-feira (8) e, durante o Abrin Talks, trouxe temas atuais e relevantes ao varejo.
8 de março de 2023
Marketplaces, redes sociais e estratégias para fidelização de clientes marcam o terceiro dia da ABRIN
Maior evento do setor de brinquedos da América Latina, segue apresentando as principais tendências, novidades.
7 de março de 2023
Inclusão e diversidade são destaques na ABRIN 2023
No segundo dia do evento, os destaques são os brinquedos que promovem a diversidade e a inclusão social.
6 de março de 2023
ABRIN 2023 traz dados de mercado, tendências de novos hábitos de consumo e oportunidades de negócios
ABRIN, maior evento do setor de brinquedos da América Latina, que apresenta as principais novidades e tendências do segmento.
5 de março de 2023
Nova jornada de compras é destaqueno último dia da Abrin
Maior evento do setor de brinquedos da América Latina, encerrou nesta quarta-feira (8) e, durante o Abrin Talks, trouxe temas atuais e relevantes ao varejo.
8 de março de 2023
Marketplaces, redes sociais e estratégias para fidelização de clientes marcam o terceiro dia da ABRIN
Maior evento do setor de brinquedos da América Latina, segue apresentando as principais tendências, novidades.
7 de março de 2023
Inclusão e diversidade são destaques na ABRIN 2023
No segundo dia do evento, os destaques são os brinquedos que promovem a diversidade e a inclusão social.
6 de março de 2023
ABRIN 2023 traz dados de mercado, tendências de novos hábitos de consumo e oportunidades de negócios
ABRIN, maior evento do setor de brinquedos da América Latina, que apresenta as principais novidades e tendências do segmento.
5 de março de 2023
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